Trinity Mirror confirms Douglas and Howell to lead Sunday Brands

Trinity Mirror has confirmed the appointment of Sue Douglas as publishing director and Rupert Howell as chairman of its new Sunday Brands division.

Trinity Mirror confirms Douglas and Howell to lead Sunday Brands

The hires come after former Sunday Express editor Douglas, aided by ITV’s former managing director of brand and commercial, Howell, launched a failed bid to buy a majority stake in the group’s Sunday People.

Sunday Brands, the new subsidiary, will include The Sunday People, The Sunday Mail in Scotland, Wales on Sunday and regional titles the Sunday Mercury in Birmingham and Sunday Sun in Newcastle.

Trinity’s biggest national title, Sunday Mirror, will sit outside the division, closely paired as it is with the Daily Mirror under the one editor, Lloyd Embley.

In addition, Howell will act as group transformation director, reporting to the chief executive. He will work with the team on implementing and accelerating the company’s strategic transformation plan.

Simon Fox, chief executive of Trinity Mirror, said: "We have got to know Sue and Rupert well over the last few months and are really delighted that they have agreed to join us. Ours is a talent and content business, so to attract talent of this calibre is a real coup."

Douglas said: "I've spent the last two years pursuing a dream to revitalise this part of the media market, so I'm thrilled to get the opportunity to lead the re-vamp of the Sunday People under James Scott’s editorship, as well as develop the other Sunday titles.

"This is a chance to put energy, fun and great journalism into what will become a seven-day digital, one-day print operation."

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More