Trinity Mirror is first to launch Metro in Newcastle region

The Newcastle Chronicle has launched a Metro daily freesheet, pre-empting the Swedish publisher Modern Times, which plans to launch a Metro title in Newcastle and Sunderland in the spring.

The Newcastle Chronicle has launched a Metro daily freesheet,

pre-empting the Swedish publisher Modern Times, which plans to launch a

Metro title in Newcastle and Sunderland in the spring.



Modern Times is now advancing its plans and is expected to launch this

week.



Trinity Mirror, which owns the Newcastle Chronicle, watched Associated

Newspapers launch against its daily Metro titles in Birmingham and

Glasgow and was determined not to be beaten to the punch on

Tyneside.



The Evening Chronicle’s editor Alison Hastings claimed local retailers

had responded enthusiastically to the Metro concept, which is generating

new revenue.



The print run of the new Metro - which Trinity is publishing under

licence from Associated - is 30,000, but there are plans to move into

Sunderland and increase to 70,000. A move into Wearside would bring

Trinity up against Johnston Press, owner of the Sunderland Echo.



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