Trinity Mirror launches £5m ad campaign for The New Day

Trinity Mirror has launched a £5 million ad campaign encouraging people to "seize the new day" as its new national paper is set to hit newstands on Monday.

The film, created by Quiet Storm, shows people making the most of their day and enjoying life. It is designed to show the positive nature of The New Day.

The ads will feature across TV, radio and print. Over the weekend the ads will be aired during primetime on ITV and Channel 4. The media planning and buying was handled by Vizeum.

The ads were directed by Trevor Robinson through Quiet Storm.

The New Day editorial team of 25 will add to social media activity by "lifting the lid on how a daily newspaper is produced". They will also be tweeting discussion topics.

The new title launches for free on Monday, and will then be available for 25p for a two-week trial period. After this the price will be 50p.

Zoe Harris, the group marketing director at Trinity Mirror Group and the publishing director for The New Day, said: "The launch campaign captures the spirit of how our reader feels – upbeat and positive, and relishing life.

"Our social activity brings the reader into the inner sanctum of the editorial team, something usually shrouded in secrecy.

"This modern open approach typifies what the title stands for, and the relationship lapsed and lapsing readers are looking for with a newsbrand."

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