Trinity Mirror launches programmatic ad sales team

Trinity Mirror's ad sales division is launching a new programmatic team, which is expected to be responsible for 40 per cent of the Daily Mirror publisher's digital display ad revenue.

Amir Malik: new programmatic director at Trinity Mirror Solutions
Amir Malik: new programmatic director at Trinity Mirror Solutions

The Programmatic Business Unit has been put together by James Wildman, the chief revenue officer at Trinity Mirror.

The team will be led by Amir Malik, who joins from Local World, where he was the head of programmatic since October 2014.

As the programmatic director, Malik, who has also worked at Google and Microsoft, will lead a 17-strong team including a head of programmatic solutions, a head of video on demand, a head of audience extension and a head of mobile.

Trinity Mirror expects to reach digital revenues of £100 million this year, with programmatic projected to be 40 per cent of the total display element of that total.

Wildman said the new team would provide media agencies and advertisers with more efficient and better-monitored campaign measurement across the group’s digital portfolio.

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