Trinity Mirror print ad revenue falls 21% in Q3

Trinity Mirror's print ad revenue dropped 21% year on year in the third quarter of 2016, as tough times for newspapers continue.

Trinity Mirror print ad revenue falls 21% in Q3

In a trading update released this morning, the publisher added that its digital audience is growing as its digital display and transactional revenue grew 24% compared to the same period last year.

It wasn’t good news for print circulation either as it dropped 6% during the quarter.

The company, which publishes The Mirror, expects group revenue to fall 9% in the third quarter, compared with an 8% decline in the first half of the year.

It added: "Publishing revenue is expected to fall by 10% with print declining by 12% and digital growing by 11%."

Yesterday, Daily Mail and General Trust, which owns the Daily Mail, said it is tripling its cost cutting to £50m.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).