Trinity Mirror tops regional league

Trinity Mirror has topped the league table of regional press publishers and will remain there even if it fails in its bid for Newscom, according to new total weekly circulation results compiled by the Newspaper Society.

Trinity Mirror has topped the league table of regional press

publishers and will remain there even if it fails in its bid for

Newscom, according to new total weekly circulation results compiled by

the Newspaper Society.



Of the other bidders for Newscom, Newsquest - in third place - would

just miss out on the top spot should its bid be successful.



At the start of 1999, before its merger with Mirror Group, Trinity

headed the table, with Mirror Group in fourth spot. This year it starts

in pole position despite the exclusion of the unaudited Birmingham Post

& Mail’s titles. Also excluded are the Evening Standard, Daily Record,

Sunday Post and Sunday Mail.



If these titles were to be included as regionals, then Trinity Mirror

would further consolidate its position with a weekly circulation total

of 15,461,801 copies. Associated Newspapers would also surface in the

top 20 as the fifth largest regional publisher.



Risers in this year’s top 20 include Newscom, which overtakes Eastern

Counties Newspapers, Bristol United Press, which leaps three positions,

and Scottish Media, which rises four places. Others with cause for

celebration are Yattendon Investment Trust, owner of the Burton Daily

Mail and the Cambridge Evening News, and the Kent Messenger Group.



Due to the Trinity Mirror merger and the acquisition of Portsmouth &

Sunderland by Johnston Press, there are two chart newcomers - Cumbrian

Newspapers and North Wales Newspapers.



Top 20 regional publishers, 1 January 2000

   Rank     Group name                  Titles        Weekly

2000  1999                                       circulation

1     1     Trinity Mirror                 163    10,690,351

2     2     Northcliffe Newspapers          65     8,488,250

3     3     Newsquest Media Group          130     7,596,153

4     5     Johnston Press                 168     6,033,086

5     6     Regional Independent Media      34     3,503,039

6     7     Guardian Media Group            36     2,838,360

7     9     Newscom                         61     2,667,304

8     8     Eastern Counties Group          52     2,632,886

9     10    Southnews                       52     2,542,598

10    11    Midland News                    20     2,256,747

11    14    Bristol United Press            14     1,480,356

12    16    Scottish Media                   3     1,363,226

13    13    Scotsman Publications            6     1,358,419

14    15    Adscene Group                   34       902,310

15    17    Yattendon Investment Trust      21       864,206

16    20    Kent Messenger Group            18       767,348

17    19    DC Thomson & Co                  2       759,072

18    18    Independent Newspapers          26       702,220

19    -     Cumbrian Newspapers              9       501,967

20    -     North Wales Newspapers          13       484,672



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