Trinity Mirror unveils TV and football titles for Saturday's Mirror

Trinity Mirror's attempts to revive its flagging Daily Mirror title will begin on Saturday with the launch of two new supplements.

Mirror Football Confidential and We Love Telly!, a TV news and listings magazine, will replace the two Saturday supplements dropped by the group's chief executive, Sly Bailey, last month.

Spearheaded by Phil Hall, the Trinity Mirror editorial development director for national newspapers, the titles are an attempt to recover share lost to The Sun.

Mirror FC, a 16-page colour supplement, will be produced by the Daily Mirror's existing sports team, while We Love Telly!, a 56-page glossy magazine, will be edited by the former Loaded and Chat editor, Keith Kendrick.

The two titles replace M magazine and the Daily Mirror's listings title, The Look.


Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).