Trinity strengthens ad sales with #1.6m acquisition of Amra

The UK’s largest regional newspaper publisher, Trinity, has bought the country’s biggest regional newspaper sales house in a #1.6 million deal.

The UK’s largest regional newspaper publisher, Trinity, has bought

the country’s biggest regional newspaper sales house in a #1.6 million

deal.



Trinity’s acquisition of Amra consolidates the publisher’s advertising

sales into a single point, adding 60 Trinity titles to Amra’s portfolio.

Amra already represented half of Trinity’s newspapers. The additional

titles were previously handled by Mediaforce and Clacksons, while the

Belfast Telegraph had an in-house ad sales team.



Amra’s management will remain the same, with the exception of its

chairman and founder, Malachi Doyle, who is retiring but will remain as

a consultant. Trinity’s head of advertising development, John Eccleston,

will take on the chairman’s role, while Mike McCormack remains as chief

executive.



Eccleston said: ’We clearly see the benefits of having all the titles

under one roof and that they can be accessed by one phone call.’



He added that all of Amra’s existing members, including Eastern Counties

Newspapers, the Manchester Evening News and the Midland News

Association, had decided to stick with the sales house.



McCormack insisted that Amra would retain its independence as a

representative of other regional newspaper groups, despite Trinity’s

ownership. A steering committee has been set up with senior

representatives from Amra’s client base to work on future sales

initiatives.



McCormack said: ’Amra was a significant sales house but I felt there was

something missing. If you can put the largest regional newspaper group

with the largest regional sales operation, you have the perfect

fit.’



Trinity’s titles include the Liverpool Daily Post and Echo and the

Western Mail and Echo.



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