TripAdvisor appoints Anne Bologna as brand strategy chief

TripAdvisor has appointed Anne Bologna to the newly-created role of vice-president of brand strategy, giving her responsibility for TV and offline advertising.

Anne Bologna: brand strategy chief, Trip Advisor
Anne Bologna: brand strategy chief, Trip Advisor

Bologna, who reports to TripAdvisor chief marketing officer Barbara Messing, was previously managing director of New York-based agency holding company MDC Partners, which she left earlier this year. While there she was responsible for a portfolio of agencies spanning advertising, branding and market research.

In her new role at TripAdvisor, she will be based at the firm’s headquarters in Newton, Massachusetts in the US.

Messing said: "Anne brings a passion for brand building and remarkable breadth of marketing experience to TripAdvisor and we’re thrilled to have her onboard.

"We look forward to seeing her creativity in action to engage and inspire our community as well deliver new audiences to our site."

Bologna added: "TripAdvisor is an extraordinary brand that’s uniquely powered its community of millions that continue to provide the lifeblood of the site. It’s a rare opportunity to be a part of a company as they embark on this important next stage."

Before joining MDC, Bologna was a founder and chief executive officer of ad agency Toy. Before that she spent most of her 25 years in the ad industry at Fallon, including as president of its New York office.