TripAdvisor awards €250k ad prize to BA and Agency.com

TripAdvisor, the travel community website, has crowned British Airways and Agency.com the winners of €250,000 worth of free advertising on its site.

TripAdvisor: BA and Agency.com win media prize
TripAdvisor: BA and Agency.com win media prize

In July TripAdvisor gave European travel brands and their advertising agencies in Europe the chance to win €250,000 worth of media.

The British airline giant beat more than European travel brands with an interactive game created by Agency.com.

The game was inspired by the well-known 'The Price Is Right' game show format. Users were invited to guess the price of a British Airways' holiday package that included flights, hotel and car hire in the city they are viewing on TripAdvisor.

The user with the closest number got the chance to bag a holiday to the destination they researched.

The winning entry had to create a media campaign that used TripAdvisor's destination targeting to place relevant content around the most popular cities on the site for its 4.6 million monthly unique users in the UK.

The ad will be shown on TripAdvisor later this year. The competition’s runner-up was Virgin Holidays while third place went to L’tur. An entry from Luxury Backpackers was also highly commended for its creativity.

Martin Verdon-Roe, TripAdvisor director of sales, said: "We were extremely impressed with both the quantity and quality of entries but felt British Airways’ creative execution was completely unique and fully tailored to the TripAdvisor site and audience.

"The campaign will help the airline communicate their brand story in a fun, highly targeted and interactive way."

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).