TripAdvisor launches online ad challenge

Travel reviews site TripAdvisor is launching a challenge for travel companies to design an ad campaign to run on the site, offering exposure with a media value of €250,000 to the winner for free.

TripAdvisor launches online ad challenge

The winner of the challenge will have their ad campaign displayed on TripAdvisor between August and September. The competition is open to all European travel brand and advertising agencies in Europe.

The winner will receive €250,000 in CPM advertising media value which amounts to about 10-15 million page views depending on the advertiser's overall objective and target audience.

Martin Verdon-Roe, director of sales at TripAdvisor, said: "The challenge gives travel brands the freedom to develop an engaging campaign that tells a story and shows what their brand really stands for, rather than just focusing on ROI."

"TripAdvisor is running the competition in order to highlight the importance of brand marketing online and providing an opportunity for a company to test an online creative advertising campaign," said a spokeswoman.

Submissions to the challenge must be in by 1 August and the winner will be announced on the week commencing 2 August. 

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).