A cinema advertisement featuring a virtual beauty with a 32C bust
should bring uplift for Triumph bras when launches in May.
Ad agency DKLW has created the commercial, which features virtual
Lambada dancer Trina, who sports ’a super soft bra’.
Trina dances to the sound of Edmundo Ros’s 50s hit Vaba Ba Boom, pausing
briefly to utter the heartfelt words, ’Isn’t softwear amazing?’
Trina’s movements were captured by using a real-life model with monitors
attached to different parts of her body.
The campaign is aimed at women in the 18- to 35-year-old age group.
The 30-second commercial will be screened from 5 May until November in
Pearl & Dean and Carlton Screen cinemas.
Tara Marus, the media group head at BJK&E Media, was in sole charge of
the buying. On the sales side Gill Brook, the account director at
Carlton Screen, and Alexandra Marsh, account director at Pearl & Dean,
handled the negotiations.
The production company Glassworks was responsible for the digital
Commenting on working with Trina, Hector McLeod, managing director of
Glassworks, said: ’We worked to a wide-screen cinema format on her body,
her head and her movement. Although her development is quite high-tech,
most of the work has been manual.’