Triumph animates bra-clad virtual girl for cinema drive

A cinema advertisement featuring a virtual beauty with a 32C bust should bring uplift for Triumph bras when launches in May.

A cinema advertisement featuring a virtual beauty with a 32C bust

should bring uplift for Triumph bras when launches in May.



Ad agency DKLW has created the commercial, which features virtual

Lambada dancer Trina, who sports ’a super soft bra’.



Trina dances to the sound of Edmundo Ros’s 50s hit Vaba Ba Boom, pausing

briefly to utter the heartfelt words, ’Isn’t softwear amazing?’



Trina’s movements were captured by using a real-life model with monitors

attached to different parts of her body.



The campaign is aimed at women in the 18- to 35-year-old age group.



The 30-second commercial will be screened from 5 May until November in

Pearl & Dean and Carlton Screen cinemas.



Tara Marus, the media group head at BJK&E Media, was in sole charge of

the buying. On the sales side Gill Brook, the account director at

Carlton Screen, and Alexandra Marsh, account director at Pearl & Dean,

handled the negotiations.



The production company Glassworks was responsible for the digital

animation.



Commenting on working with Trina, Hector McLeod, managing director of

Glassworks, said: ’We worked to a wide-screen cinema format on her body,

her head and her movement. Although her development is quite high-tech,

most of the work has been manual.’