Triumph creates fairy tale animation ad featuring Hannah Ferguson

Triumph, the lingerie retailer, has launched an animated fairy tale ad featuring a young girl looking for "the one".

The film features Hannah Ferguson, the Triumph and Sports Illustrated model, as the main character. She sings about finding "the one" with her friends as they look around at different bras.

A fairy godmother helps the girl find the perfect bra ("the one"). Ferguson is then seen in a changing room, looking in a mirror at her bra as she whispers, "I found it."

Eszter Szijarto, the head of brand marketing at Triumph, said: "It is really important for us to find new ways of bringing to life the bra finding journey so that we continue to inspire customers to go for a bra fitting.

"By transforming our model, Hannah, into a cartoon we are treading new ground and by doing so, we aim to create a compelling visual experience that captures the magical feeling of finding the right bra that transforms your life – ‘the one’."

The spot was created by Stories AG. It was written and directed by Tobias Fueter, and the animation director is Mike Huber. The media planning and buying was handled by Carat.

It will air on TV in the UK, Germany and Italy from 13 April until the middle of May.

Triumph is also running a global competition as part of the campaign. Entrants could win an illustration of themselves in the style of the animated ad. It can be entered through the company’s social media channels.

Fueter, the founder of Stories AG, said: "Triumph is a fantastic brand for which to create an emotional story.

"Women easily identify with animated characters, which explains the success of animated fairy tales all over the world.

"Also, the perfect bra and Prince Charming have a lot in common: almost every woman dreams of finally finding the right one."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 How Sainsbury's ads revolutionised the UK's food culture

Abbott Mead Vickers' press ads for Sainsbury's in the 1980s formed the most influential and culturally significant campaign the UK has ever produced, argues Paul Burke.

Just published