Tropicana 'brighter mornings for brighter days' by BBDO Toronto

BBDO Toronto has launched a new campaign for Tropicana aiming to show how Tropicana juice can brighten up a morning.

The ads were filmed in the small northern town of Inuvik, which gets no sunlight for part of the year.

The region in Canada is known for its exceptionally cold, dark winters, and the ad shows a 36ft-wide helium balloon being inflated and filled with light to look like the rising sun during one of these cold dark days.