Tropicana launches new Spirit soft drink

LONDON - Following its foray into the smoothie sector, Tropicana is launching a soft drink, "Spirit", with a press campaign.

Tropicana...launches new Spirit soft drink
Tropicana...launches new Spirit soft drink

The executions, created by DDB, aim to highlight the drink's main ingredients: sparkling mineral water and "just a splash" of fruit juice.

Each ad promotes the different flavours - including orange and mango, lemon and grapefruit, and blueberry and blackberry - by featuring an image of a bowl of water with the corresponding fruits being dropped in from a height, causing water to splash everywhere.

The posters each carry an image of the bottle along with the copy: "Just a splash. Juice with lightly sparkling mineral water."


Project Just a splash
Client Nathan King, marketing manager, Tropicana Products
Brief Launch Tropicana Spirit as a refreshing new offering from Tropicana.
Creative agency DDB London
Writer Chris Lapham
Art director Deborah James
Planner Georgina Murray-Burton
Media agency OMD
Media planner Angus Bannerman
Photographer Kelvin Murray
Photographer's agency Jo Talbot and Sue Young
Exposure Outdoor

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).