Dave Trott is stepping back from the creative helm of Walsh Trott
Chick Smith and will be replaced by Nick Wray, a senior copywriter from
Abbott Mead Vickers BBDO, who becomes creative director.
Trott now takes the title executive creative director along with his
partner, Gordon Smith. Trott and Smith will effectively work as a senior
team within the agency.
Wray will work alongside Walsh Trott's managing director, Kier Cooper,
in handling the day-to-day operation of the department.
He is expected to partner the art director, Steve Back, who is joining
the agency after spending a year at Grey.
"We had reached a point in our development where we needed to bring in a
second operational tier of management," Walsh Trott's managing partner,
Amanda Walsh, said. "When you get to a certain size, the original
partners cannot carry on doing and managing everything. We needed to
bring in other senior people who can be motivated by the responsibility
of running the business day to day."
The move reunites Wray with Trott, for whom he worked as a creative
group head at Gold Greenlees Trott between 1983 and 1991. Wray's career
has been less settled since his GGT stint. He spent a year each at
Miller & Leeves WAHT and J. Walter Thompson, before moving to Reay
Keating Hamer as creative director in 1994. Wray left the agency the
next year and spent two years as a freelance before taking another
creative director post, at the Manchester-based BDH TBWA in 1997. A year
later he returned to London with AMV.
Wray's career has included a D&AD silver award as copywriter on Wieden &
Kennedy Amsterdam's 1998 football inspired "commentary" spot for
Coca-Cola. The campaign, which Wray worked on in his freelance capacity,
picked up a British Television gold award the same year.
"I've had a great time at AMV, but this is a small and ambitious young
agency and I was excited by the thought of being a part of it," Wray
"I've worked with all four partners over the years and I know what