Andy Troullides has joined the online media trading sales house
iMediapoint as its managing director.
Troullides, the former joint managing director of MediaCom TMB, has been
acting as a consultant for the sales house but has now joined as
full-time managing director.
Troullides said: ’I can identify well with how agency life is going,
having done it for so long. I’m a trusted insider. It’s a pretty unique
business, creating something that is good news for media planners and
buyers in this pressured media environment.’
Jean-Louis Velaise, the founder and chief executive of iMediapoint,
said: ’We are delighted to have Andy joining our young but rapidly
’His experience in media will be invaluable as iMediapoint continues to
build new-media markets.’
Troullides’ appointment coincides with the announcement that iMediapoint
has signed up GMTV to provide inventory for the trading site, joining
Granada Group, Flextech Television, TSMS and Carlton Digital who already
use the site. GMTV has put a sponsorship package for its DIY programming
up for auction on iMediapoint as well as annual sponsorship of its
weather and a number of regional packages.
The magazine publisher VNU was the first publisher to post internet
advertising space on iMediapoint at the beginning of this month. Velaise
said: ’We are aiming to be in each market: posters, TV, radio and
iMediapoint began trading in January after launching last September.
Velaise has previously managed media properties for companies such as
FilmNet, which is now part of Canal Plus.
Troullides left MediaCom TMB, which was formed from the merger of the
Media Business and MediaCom, last April following the deal.
He had been the managing director of MediaCom, Grey’s media dependent,
while Steve Allan, now the chief executive of MediaCom TMB, was managing
director of the Media Business.