Troullides lands iMediapoint role

Andy Troullides has joined the online media trading sales house iMediapoint as its managing director.

Andy Troullides has joined the online media trading sales house

iMediapoint as its managing director.



Troullides, the former joint managing director of MediaCom TMB, has been

acting as a consultant for the sales house but has now joined as

full-time managing director.



Troullides said: ’I can identify well with how agency life is going,

having done it for so long. I’m a trusted insider. It’s a pretty unique

business, creating something that is good news for media planners and

buyers in this pressured media environment.’



Jean-Louis Velaise, the founder and chief executive of iMediapoint,

said: ’We are delighted to have Andy joining our young but rapidly

growing business.



’His experience in media will be invaluable as iMediapoint continues to

build new-media markets.’



Troullides’ appointment coincides with the announcement that iMediapoint

has signed up GMTV to provide inventory for the trading site, joining

Granada Group, Flextech Television, TSMS and Carlton Digital who already

use the site. GMTV has put a sponsorship package for its DIY programming

up for auction on iMediapoint as well as annual sponsorship of its

weather and a number of regional packages.



The magazine publisher VNU was the first publisher to post internet

advertising space on iMediapoint at the beginning of this month. Velaise

said: ’We are aiming to be in each market: posters, TV, radio and

press.’



iMediapoint began trading in January after launching last September.



Velaise has previously managed media properties for companies such as

FilmNet, which is now part of Canal Plus.



Troullides left MediaCom TMB, which was formed from the merger of the

Media Business and MediaCom, last April following the deal.



He had been the managing director of MediaCom, Grey’s media dependent,

while Steve Allan, now the chief executive of MediaCom TMB, was managing

director of the Media Business.