The true meaning behind 35 top brand names

Creating a strong brand identity is an integral aspect of any consumer business, and a large part of any brand identity lies in its name. While many brands are simply named after their founders, others have more interesting origins.

Some brand names take inspiration from ancient mythology, some are completely made-up, and some arrive in the world out of pure luck. We’ve taken a look at some of the most recognisable brands from around the world to find out just how and why they got their names – we’re sure that a fair few will surprise you! Infographic courtesy of 7 Brands Inc

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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