True North profits up

- True North Communications, the holding company of the FCB and Bozell advertising agency networks, has reported a rise in net profits of nearly 35 per cent to $13.3 million on flat revenues of $294.7 million for the third quarter of 1998.

- True North Communications, the holding company of the FCB and Bozell advertising agency networks, has reported a rise in net profits of nearly 35 per cent to $13.3 million on flat revenues of $294.7 million for the third quarter of 1998.

Over the first nine months of the year, revenues were up 2.8 per cent to a total of $886.3 million , while net profits grew 47 per cent to $34.7 million.

Bruce Mason, the True North chief executive, attributed the profit hikes to operating efficiencies achieved from its acquisition last December of Bozell, Jacobs, Kenyon & Eckhardt.





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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).