TSMS arm widens new-media scope for advertisers

Blue chip advertisers are to be sold new-media commercial opportunities alongside traditional TV airtime with the launch of the UK’s first comprehensive new-media sales operation by the ITV sales house, TSMS.

Blue chip advertisers are to be sold new-media commercial

opportunities alongside traditional TV airtime with the launch of the

UK’s first comprehensive new-media sales operation by the ITV sales

house, TSMS.



The new division, TSMSi, is headed by Paul Simon, formerly of Maiden

Outdoor, and will sit alongside TSMS’s airtime sales unit. The alliance

will enable TSMSi to tap into its sister company’s existing

relationships with major TV advertisers, while making new media more

accessible to mainstream brands.



TSMSi will sell advertising opportunities across all new-media

platforms, including the Internet, intranets, CD-Roms, interactive TV

and kiosks.



Simon claimed that the operation is the first to embrace all aspects of

new media, selling packages of audience demographics rather than purely

numbers.



’The issue for new media is how to deliver critical mass and measurable

audiences which make it worthwhile for advertisers and agencies to get

involved,’ Simon explained.



’We’ve canvassed the advertising industry to find which audiences

they’re interested in reaching through new media, and we’re developing a

number of packages tailored to different audiences such as 15- to

34-year-old men, and BC1 adults.’



The company has already signed deals with a number of content providers,

including Dotmusic from the Music Week stable and Anglia Multi Media,

the CD-Rom publisher.



In addition, TSMSi has joined forces with the Internet design and

research company, Intervid. TSMSi will handle advertising sales for all

Intervid clients and will in turn refer its advertiser-clients keen to

develop their own sites through to Intervid.



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