TSMS, Flextech and Granada signed up by Imediapoint.com

Imediapoint.com, the media trading internet site, has teamed up with Granada Group, Flextech and TSMS to auction airtime online.

Imediapoint.com, the media trading internet site, has teamed up

with Granada Group, Flextech and TSMS to auction airtime online.



The site, first reported in Media Business on 27 September, is designed to

help media owners sell the last 20 per cent of their space or airtime -

the 20 per cent which is often least attractive to buyers and can end up

being a very low-margin sell.



Granada looks likely to use the site accordingly. It will not auction

prime airtime, but will sell off some less attractive spots - normally

sold by Granada Media Sales - as well as advertising space on its hotel TV

service and in Little Chef restaurants.



’We believe it will allow us to generate revenue where before there was

none,’ explained Ian McCulloch, operations director at Granada Media

Sales.



Flextech will offer a mixture of traditional spot media and online

sponsorship packages. TSMS is expected to put some traditional airtime up

for auction on the site.



Jerry Hill, chief executive of TSMS, said: ’The market requires more

progressive and customer-friendly trading systems. This concept has the

potential to develop TSMS’s ambitions in this area. Imediapoint is

strategically well placed to exploit what will be a growing need from

both media agencies and owners’.



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