TSMSi snaps up CarlingNet in advance of World Cup

- Brewing giant Bass Brewers has appointed online sales house TSMSi to sell advertising and sponsorship on its highly successful CarlingNet Website

- Brewing giant Bass Brewers has appointed online sales house TSMSi to sell advertising and sponsorship on its highly successful CarlingNet Website

The site, which can be found at www.fa-carling.com, is one of the longest standing and most acclaimed football Websites online.

First launched in November 1995, and slated as the definitive source of information for the Carling Premiership, it now serves a claimed average of four million impressions per month.

Nick Preece, Project Leader, Relationship Marketing at Bass Brewers, said: "The CarlingNet site is a valuable online proposition for advertisers reaching over 4 million page impressions per month. We chose TSMSi because of their new media sales expertise, the ad tracking and management and their ability to leverage across the major agency buying points."

According to Vic Synott, TSMSi Sales Manager, said: "We are delighted to be handling CarlingNet, one of the Web's most respected sites. Sports sites and those offering in-depth and interactive footballing experiences, in particular, are very attractive to advertisers. CarlingNet is the premier UK football site and we are confident that it will be a natural home for a vast range of advertisers and longer term sponsors."







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