TUC gives pounds 1m task to Delaney Fletcher and media affiliate

Delaney Fletcher Bozell and its media arm, 20/20 Media, have snapped up the pounds 1 million TUC account following a four-way shoot-out.

Delaney Fletcher Bozell and its media arm, 20/20 Media, have

snapped up the pounds 1 million TUC account following a four-way

shoot-out.



The pair beat off BMP DDB, St Luke’s and a small through-the-line

agency, Issue Communications, to clinch the high-profile account late

last year.



The winning agencies have now been briefed to produce a hard-hitting

campaign targeting floating voters in the run-up to the general

election, expected in April.



The key message behind the whole campaign is to point out to voters that

if they care about employee rights, then they should think hard before

they vote.



Full creative details are being kept under wraps. However, the campaign

will use principally 48- and 96-sheet posters and cross-tracks to appeal

to voters in key marginal constituencies. There will also be press work

and a more emotional cinema execution.



20/20 will concentrate on key marginal seats, including Basildon,

Slough, Croydon and Lincoln.



The TUC last trawled for an agency in 1994 with the intention of

appointing a long-term roster shop. However, its efforts foundered

before the appointment stage and, to date, the TUC has done most of its

advertising through Delaney Fletcher on a project basis. Its last work

was a campaign on behalf of the National Union of Teachers, publicising

cuts in education funding.



Mark Lund, the chief executive at Delaney Fletcher, said: ’We’re pleased

to be working with the TUC again.’



Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).