Delaney Fletcher Bozell and its media arm, 20/20 Media, have
snapped up the pounds 1 million TUC account following a four-way
The pair beat off BMP DDB, St Luke’s and a small through-the-line
agency, Issue Communications, to clinch the high-profile account late
The winning agencies have now been briefed to produce a hard-hitting
campaign targeting floating voters in the run-up to the general
election, expected in April.
The key message behind the whole campaign is to point out to voters that
if they care about employee rights, then they should think hard before
Full creative details are being kept under wraps. However, the campaign
will use principally 48- and 96-sheet posters and cross-tracks to appeal
to voters in key marginal constituencies. There will also be press work
and a more emotional cinema execution.
20/20 will concentrate on key marginal seats, including Basildon,
Slough, Croydon and Lincoln.
The TUC last trawled for an agency in 1994 with the intention of
appointing a long-term roster shop. However, its efforts foundered
before the appointment stage and, to date, the TUC has done most of its
advertising through Delaney Fletcher on a project basis. Its last work
was a campaign on behalf of the National Union of Teachers, publicising
cuts in education funding.
Mark Lund, the chief executive at Delaney Fletcher, said: ’We’re pleased
to be working with the TUC again.’