TUI MD calls on Cameron to boost outbound tourism

Johan Lundgren, managing director of TUI Travel, Northern Region, has welcomed the prime minister's focus on tourism over the past year but says the UK economy still needs outbound tourism.

TUI: MD calls on Cameron to boost outbound tourism
TUI: MD calls on Cameron to boost outbound tourism

Lundgren, at the ABTA Travel Matters conference in London today, said David Cameron needs to "boost the whole UK economy" by focusing on outbound tourism as well as inbound tourism around the London 2012 Olympic Games and the Royal Wedding.

Each year 20 million people travel overseas from the UK on holiday and 6.5 million will use TUI Travel, he said.

Outbound tourism is a sector worth £10bn a year, employs 60,000 people and is a "driving force" for the UK economy.

Lundgren cited the volcanic ash cloud crisis of 2010 as one example of loss of revenue to the outbound travel industry, in which TUI Travel suffered a loss of £100m.

The recent events of Egypt and Tunisia cost TUI between £25m and £30m in the first six months.

Lundgren said: "Clearly, the outbound tourism industry does need the support of the Government."

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).