The agency’s appointment follows the selection last September of DDB London to develop advertising for the FT. The FT is now expected to drop its long running “No FT, no comment” line in favour of “We live in Financial Times”.
David Kirby, the FT’s head of customer development, led the direct marketing itch. The FT did not previously have a retained DM agency but had used RMG Connect and Draft FCB on a project basis.
The FT and TMW were unavailable for comment.