Tunicliffe appointed to head growth at GroupM

WPP's GroupM has appointed veteran international media agency executive Mike Tunicliffe to the newly created role of chief growth officer.

Mike Tunicliffe: appointed chief growth officer at GroupM
Mike Tunicliffe: appointed chief growth officer at GroupM

Tunicliffe will be tasked with maximising "support for GroupM agencies in the areas of new business, organic growth, and collaboration initiatives," according to the group.

He will create a "central growth team," consisting of agency professionals and GroupM and WPP resources that will provide added value services, senior-level expertise, resources, tools, coordination and overall guidance for the individual new business development operations at each GroupM agency including Maxus, MEC, MediaCom and Mindshare.

Rob Norman, chief executive of GroupM North America, said: "In order to ensure that our agencies' new business operations are running at full speed, it's essential that they maximise all the resources available to them, not only within GroupM, but also within our holding company, WPP."

Tunicliffe joined GroupM in September 2010 as leader of specialist services. He was responsible for revenue growth and the development of specialist services across the group.

Norman added: "Mike and his team will ensure that all our agencies have access to and utilise the many and varied specialist resources available to them throughout this vast network.

Tunicliffe was previously UK chief executive of CIA Medianetwork (now MEC) and prior to that was chief executive of the former Western International Media in the UK, which was merged into Initiative Media.

He has worked as a global account leader for leading international brands, including Unilever and Wrangler and Lee Jeans.

Earlier this month, WPP launched GroupM Next, an innovation unit designed to support its agencies.

Follow Mark Banham on Twitter @Banham72


Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More