Sara Kimberley wasn’t convinced by this spot: "I’m not sure how many eight-year-olds are in the market for a Samsung Galaxy phone, let alone have the attention to watch this seven-minute triumph of CGI production skills over strategy. Nor do I know if the aliens or Earth won in the end – the match beat me."
Creative Director Competitive + Benefits April-Six, London (Central), London (Greater)
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Sainsbury's has unveiled an energetic and joyful food-focused campaign that marks a "step change" in its advertising strategy.
To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.