Turkey: Samsung Galaxy, Cheil Worldwide

Sara Kimberley wasn’t convinced by this spot: "I’m not sure how many eight-year-olds are in the market for a Samsung Galaxy phone, let alone have the attention to watch this seven-minute triumph of CGI production skills over strategy. Nor do I know if the aliens or Earth won in the end – the match beat me."

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The top 10 brands favoured by Remainers and Brexiters
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1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

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