Sara Kimberley wasn’t convinced by this spot: "I’m not sure how many eight-year-olds are in the market for a Samsung Galaxy phone, let alone have the attention to watch this seven-minute triumph of CGI production skills over strategy. Nor do I know if the aliens or Earth won in the end – the match beat me."
Director of Marketing Communications Circa £80,000 per annum British Red Cross, Central London
PROJECT DIRECTOR – Top Experiential Agency – £55-65k £55-65k Judi Patton, London (Central), London (Greater)
Senior Client Manager £32000 - £42000 per annum Twist Recruitment, London
The industry is splitting into agencies that make marketing collateral and those creating culture, says Adam & Eve/DDB's David Golding.
Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.