Turkey: Samsung Galaxy, Cheil Worldwide

Sara Kimberley wasn’t convinced by this spot: "I’m not sure how many eight-year-olds are in the market for a Samsung Galaxy phone, let alone have the attention to watch this seven-minute triumph of CGI production skills over strategy. Nor do I know if the aliens or Earth won in the end – the match beat me."

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1 Why your iPhone is killing your creativity

Every day, the insatiable parasite that is your smartphone makes you worse at your job, writes a group creative director at Ogilvy.

Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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