"Video games, such as Fifa 2012, provide a better visual simulation of 'soccerball' than this tawdry effort - which shows a bloke who has chewed on a Mars bar performing like a world-class 'net-minder'. The idea is limited, but is not helped by post-production and direction that seems inept at best. File under the category 'US corporation gets soccer wrong. Again.'"
Ian Darby is distinctly under the moon after seeing Abbott Mead Vickers BBDO's own-goal of a Euro 2012 ad for Mars: