Feature

Turkey of the Week - Abbott Mead Vickers BBDO/Mars

Ian Darby is distinctly under the moon after seeing Abbott Mead Vickers BBDO's own-goal of a Euro 2012 ad for Mars:

"Video games, such as Fifa 2012, provide a better visual simulation of 'soccerball' than this tawdry effort - which shows a bloke who has chewed on a Mars bar performing like a world-class 'net-minder'. The idea is limited, but is not helped by post-production and direction that seems inept at best. File under the category 'US corporation gets soccer wrong. Again.'"

Topics