Turkey of the Week - Adam & Eve/DDB - Volkswagen

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Ian Darby feels short-changed by the Volkswagen "unbelievable value" campaign by Adam & Eve/DDB:

"VW tells drivers that its cars are good value for money, but the market and newsagent scenarios seem clumsy given the usual sophistication of VW's advertising. Despite the competitive pricing on offer, the brand seems cheapened to too great an extent when the woman asks the market trader for two Golfs instead of one as if they were apples or pears."

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