James Swift is left feeling flat by Adidas’ World Cup ad: "This spot almost has it all – big stars, an interesting soundtrack, sexy locations – but completely lacks substance. It’s as vacant as a perfume ad and tries to dazzle you into thinking you’ve seen something coherent. Nice try, Adidas."
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What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).