Turkey of the week: Aldi, McCann Manchester

Gurjit Degun thinks Aldi should stick to the comical ads it does so well after seeing the sickly Easter spot: "There is no need to pretend that spring is all sunshine and flowers. A bad cover of My Favourite Things from The Sound Of Music had me reaching for the remote instead of taking in the food Aldi has to offer."


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1 How Sainsbury's ads revolutionised the UK's food culture

Abbott Mead Vickers' press ads for Sainsbury's in the 1980s formed the most influential and culturally significant campaign the UK has ever produced, argues Paul Burke.

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