Turkey of the week: Andrex "How Andrex do you feel?" by JWT London

Omar Oakes was left sitting uncomfortably after watching the new Andrex brand campaign, in which children pester adults on how clean they feel after going to the bathroom.

How am I supposed to feel anything other than awkward after watching this? If a five-year-old quizzes me about my cleanliness, the only answer they’re getting is a lecture on manners." 

Brand: Andrex
Title: How Andrex do you feel?
Agency: J Walter Thompson London
Client: Karel van der Mandele, marketing director

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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