Turkey of the week: Apple, TBWA\Media Arts Lab

With the strapline "If it's not an iPhone... it's not an iPhone", Apple's new ad is too cocky and strays from the effective storytelling of previous spots.

Brittaney Kiefer thinks: "Besides tech geeks, most people probably don’t care whether Apple designs both the hardware and software of its phones."

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1 How Sainsbury's ads revolutionised the UK's food culture

Abbott Mead Vickers' press ads for Sainsbury's in the 1980s formed the most influential and culturally significant campaign the UK has ever produced, argues Paul Burke.

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