Maisie McCabe is disappointed by Asda’s latest TV spot: "While the agency could perhaps be forgiven for its primitive Christmas ad because of time constraints, there is no excuse for remaking the spot with scarecrows replacing snowmen. We got the point the first time round – and it wasn’t very clever then."
Director of Marketing Communications Circa £80,000 per annum British Red Cross, Central London
PROJECT DIRECTOR – Top Experiential Agency – £55-65k £55-65k Judi Patton, London (Central), London (Greater)
Senior Client Manager £32000 - £42000 per annum Twist Recruitment, London
The industry is splitting into agencies that make marketing collateral and those creating culture, says Adam & Eve/DDB's David Golding.
Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.