Asda’s bank holiday weekend promotion for cheap beer and cider was more mind-numbing than the drinks themselves, according to Omar Oakes, who asks: "Is the supermarket actually bothered at all about its long-term brand image beyond these temporary price reductions?"
Creative Artworker £28,000 - 32,000 Dahling Ltd, London (Central), London (Greater)
Head of Influencer Marketing & Co-Creation £55000 per annum + exceptional benefits The Great & The Good, London
Marketing Campaign Planner Competitive + Benefits SelectScience, Corston, Bath
After pledging to include a female director in every three-way pitch, Brothers and Sisters' Andy Fowler names the ones to watch.
To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.