Turkey of the week: Babybel

Babybel’s ad makes Jeremy Lee wince: "I don’t care if this helps charity. Watching Alesha Dixon pretending to laugh like a maniac in a cheese ad is as uncomfortable as viewing the cast of EastEnders doing their annual lame and self-indulgent Comic Relief song-and-dance turn."

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Why Cosabella replaced its agency with AI and will never go back to humans
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1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

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