Turkey of the week: Babybel

Babybel’s ad makes Jeremy Lee wince: "I don’t care if this helps charity. Watching Alesha Dixon pretending to laugh like a maniac in a cheese ad is as uncomfortable as viewing the cast of EastEnders doing their annual lame and self-indulgent Comic Relief song-and-dance turn."


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1 How Sainsbury's ads revolutionised the UK's food culture

Abbott Mead Vickers' press ads for Sainsbury's in the 1980s formed the most influential and culturally significant campaign the UK has ever produced, argues Paul Burke.

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