Turkey of the week: Babybel

Babybel’s ad makes Jeremy Lee wince: "I don’t care if this helps charity. Watching Alesha Dixon pretending to laugh like a maniac in a cheese ad is as uncomfortable as viewing the cast of EastEnders doing their annual lame and self-indulgent Comic Relief song-and-dance turn."

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Omnicom shuts M2M in UK after account losses
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1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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