Turkey of the week: BBC "BBC+ app" by BBC Creative

Omar Oakes is underwhelmed by the BBC's ad for its new mobile app, in which two naturists use the service to pick up tips for their hike.

We get 30 seconds of an unremarkable couple having an unremarkable conversation, which in my book is far too long to set up the reveal that: "Oh look, they’ve been naked the whole time!" It needed more, er, fleshing out.

Brand: BBC 
Title: BBC+ app 
Agency: BBC Creative
Client: Holly Goodier, director of marketing and audiences

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More