"The spot, which shows a group on men in an office rush to the kitchen when they see someone else open their Uncle Ben's rice pack, is truly painful. Everything about it is terrible, from the concept and the script to the acting and the execution. Uncle Ben's might not be the sexiest of clients but, seriously, what was the agency thinking when it made this? Most definitely not one for the showreel."
Sara Kimberley is in shock over how bad Uncle Ben's new "Rice Time" ad by BBDO Dusseldorf is: