Ian Darby is not amused by the latest BetVictor TV spot: "Paul Kaye is generally a good performer, so I was hoping that this campaign would improve, but it has plumbed new depths with this painfully unfunny spot that sees our comic hero dressed up as a football WAG."
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Sainsbury's has unveiled an energetic and joyful food-focused campaign that marks a "step change" in its advertising strategy.
To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.