Turkey of the week: Bodyform, Abbott Mead Vickers BBDO

Bodyform's campaign to create period emojis is this week's turkey.

Turkey of the week: Bodyform, Abbott Mead Vickers BBDO

Brand: Bodyform
Title: Femoji
Agency: Abbott Mead Vickers BBDO

Brittaney Kiefer is all for erasing the stigma around menstruation but thinks this Bodyform work has "stunt" written all over it: "Emojis are not enough to start real conversations, especially when they play to stereotypes by coming in all pink and depicting a crazed, two-faced PMS sufferer."

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Why your iPhone is killing your creativity

Every day, the insatiable parasite that is your smartphone makes you worse at your job, writes a group creative director at Ogilvy.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More