Turkey of the week: Bodyform, Abbott Mead Vickers BBDO

Bodyform's campaign to create period emojis is this week's turkey.

Turkey of the week: Bodyform, Abbott Mead Vickers BBDO

Brand: Bodyform
Title: Femoji
Agency: Abbott Mead Vickers BBDO

Brittaney Kiefer is all for erasing the stigma around menstruation but thinks this Bodyform work has "stunt" written all over it: "Emojis are not enough to start real conversations, especially when they play to stereotypes by coming in all pink and depicting a crazed, two-faced PMS sufferer."

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