Jeremy Lee takes a guess that Maurice Lévy didn’t buy SapientNitro for its creative prowess: "This really should be a dream brief – they even managed to get Michael Winterbottom to direct it. Unfortunately, we are left with a disjointed sub-McDonald’s romp set to a tedious script."
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A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.
"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.