Ian Darby thinks the Broadbandchoices.co.uk ad sets a new low in price-comparison advertising: "The wooden acting and migraine-inducing jingle common to its sector are ramped up a level in this bizarre spot set in a pub. I’d rather pay double for my broadband than sit through this again."
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Sainsbury's has unveiled an energetic and joyful food-focused campaign that marks a "step change" in its advertising strategy.
To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.