Turkey of the week: Broadbandchoices.co.uk

Ian Darby thinks the Broadbandchoices.co.uk ad sets a new low in price-comparison advertising: "The wooden acting and migraine-inducing jingle common to its sector are ramped up a level in this bizarre spot set in a pub. I’d rather pay double for my broadband than sit through this again."

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Why Cosabella replaced its agency with AI and will never go back to humans
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1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

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