Turkey of the week: Broadbandchoices.co.uk

Ian Darby thinks the Broadbandchoices.co.uk ad sets a new low in price-comparison advertising: "The wooden acting and migraine-inducing jingle common to its sector are ramped up a level in this bizarre spot set in a pub. I’d rather pay double for my broadband than sit through this again."

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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