Turkey of the week: Cadbury, Drum

Sara Kimberley thinks bringing together Fearne Cotton, Paddy McGuinness and Leigh Francis in a commercial should have been the perfect melting pot: "After this disaster of an ad, the only thing melting is Cadbury’s creative credibility. The waste of expensive talent is almost offensive.""

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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