Turkey of the week: Cadbury Milk Tray "The return of the Milk Tray Man" by Fallon London

Nicola Kemp is unimpressed by the Milk Tray Man's return.

Cadbury and Fallon promised consumers a modern-day hero but, after scouring the country for the new face of Milk Tray, they delivered 90 seconds of nothingness. The forgettable ad features all the hallmarks of Bond but none of the heart. It’s all style and no substance.

Brand: Cadbury Milk Tray
Title: The return of the Milk Tray Man
Agency: Fallon London
Client: Steve Rich, marketing manager, Mondelez International


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published