Turkey of the week: Carling "Guv'nor" by HSE Cake

This promo for Carling's TV giveaway is quite possibly the worst entry in the gangster genre since The Godfather Part III, Simon Gwynn reckons.

It would be unfair to blame Paul Ince and Jimmy Bullard for their acting in this film – cringing though it may be – when they’re dealing with a script so totally lacking in either logic or laughs. People have had a horse’s head left in their bed for less.

Brand: Carling
Title: The Guv’nor
Agency: HSE Cake

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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