James Swift is not convinced by Carlsberg’s new spot: "This isn’t the worst thing around, but it falls so far short of the lofty heights reached by previous ads. The problem is Carlsberg’s supermarket just doesn’t look that great. I used to live near a Budgens that sold squirrel meat and that was much better."
Creative Director Competitive + Benefits April-Six, London (Central), London (Greater)
Creative Artworker £28,000 - 32,000 Dahling Ltd, London (Central), London (Greater)
Head of Influencer Marketing & Co-Creation £55000 per annum + exceptional benefits The Great & The Good, London
Sainsbury's has unveiled an energetic and joyful food-focused campaign that marks a "step change" in its advertising strategy.
To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.