Turkey of the week: Carlsberg, 72andSunny

James Swift is not convinced by Carlsberg’s new spot: "This isn’t the worst thing around, but it falls so far short of the lofty heights reached by previous ads. The problem is Carlsberg’s supermarket just doesn’t look that great. I used to live near a Budgens that sold squirrel meat and that was much better."

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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