Turkey of the week: Carlsberg, 72andSunny

James Swift is not convinced by Carlsberg’s new spot: "This isn’t the worst thing around, but it falls so far short of the lofty heights reached by previous ads. The problem is Carlsberg’s supermarket just doesn’t look that great. I used to live near a Budgens that sold squirrel meat and that was much better."

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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